Building Premium Brands for the Global Market
Building Premium Brands for the Global Market
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About Us
About Us
Established in Finland in 2026, Taito Brands Oy is an international brand management and distribution company specializing in high-quality, purpose-built products for the personal care sector.
Taito Brands Oy works closely with its U.S.-based sister company, Wise and Work LLC, drawing on brand-building and e-commerce experience dating back to 2017. Together, the companies have extensive experience identifying market opportunities, developing consumer-focused products, and managing brands across international markets.
Our vertically integrated model covers the entire value chain—from product development and rigorous quality control to international logistics, regulatory compliance, and multi-channel distribution.
Our Brands
Our Brands
By MILLY
By MILLY
A professional-grade beauty tool brand trusted by salons and consumers alike. Specializing in precision-crafted tweezers, nippers, and manicure tools anchored in quality and integrity.
BRV MEN
BRV MEN
A dedicated men’s grooming brand offering high-performance tools for the discerning gentleman. Designed for durability and precision in beard and hair care.
Founder & Managing Director
Founder & Managing Director
Eren Aydin
Eren Aydin
With over 20 years of experience in technical leadership and international business operations, Eren Aydın is the founder and driving force behind Taito Brands Oy.
Combining an engineering background with extensive expertise in e-commerce, brand development, and global supply chain management, he has built the U.S.-based sister company, Wise and Work LLC, into a profitable multi-brand enterprise since its establishment in 2017.
He leads the strategic direction of Taito Brands Oy, applying this proven experience to expand the group’s brands across Europe and develop a strong B2B wholesale and distribution network throughout the Nordic region.
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